top of page

GUMBOOT KIDS G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S G U M B O O T K I D S

SCOUT

DAISY

JESSIE

The Gumboot Kid_V3.png

Gumboot Kids

[01]

Client: Imagine Create Media
Campaign: Gumboot Kids Branding & Multi-Platform Strategy
Focus: Branding, Social Media, Books, Live Events, Album Covers, Website, Shopify Store
Role: Communications, Branding, Art Direction, Content Strategy

Overview

[02]

The Gumboot Kids series is an internationally acclaimed children's brand that promotes environmental education through a mix of media including TV shows, books, music, and events. The goal was to manage the overall branding and creative direction of the Gumboot Kids ecosystem, which expanded into a multi-platform experience. 

Branding & Communications

[03]

The core goal was to maintain the Gumboot Kids ethos - nature, play, and curiosity across all mediums, expanding the brand's reach while keeping its heart intact. The challenge was to manage this diverse range of media and platforms cohesively while capitalizing on the growing popularity of the series.

GUMBOOT KIDS: 360° SUCCESS STORY 

[04]

8 million+ YouTube views 
60,000 social media followers
180 episodes (stop-motion/live-action)
140 countries around the world, 

80 original songs, live show experiences

10+ storybooks

20 activity books

Plush toys

A digital game
Educational curriculum

GUMBOOT KIDS

Gumboot Kids
Laptop.png
Artboard 1 copy 11.jpg
Artboard 1 copy 3.jpg

LET’S CREATE TOGETHER

bottom of page