JACQUEMUS
Jacquemus Launch in Canada
Client: Jacquemus
Focus: Advertising, Social Media, Billboards, Merchandise, Product Launch
Role: Creative Director, Art Direction, Copywriting
Overview
When Jacquemus decided to expand into the Canadian market, our goal was to introduce the brand with a campaign that embraced Canada’s unique identity while maintaining Jacquemus' signature style - chic, minimal, and effortlessly French.
Campaign Concept
The concept for Jacquemus’ Canadian launch was built around the theme “From Paris to the North: Where French Elegance Meets Canadian Spirit.” We aimed to playfully juxtapose the refined aesthetic of Jacquemus with rugged Canadian charm, using beloved national symbols in an elevated, fashion-forward context.
LET’S CREATE TOGETHER