So, You Want To Be An Astronaut?
Client: Nissan
Campaign: “So You Want to Be an Astronaut”
Focus: Nissan Murano featuring Zero Gravity Seats
Role: Creative Director, Art Direction, Copywriting
Overview
For Nissan’s latest Murano campaign, we were tasked with emphasizing the innovative Zero Gravity Seats, inspired by space technology, which offer unparalleled comfort during long drives. The challenge was to translate this technical feature into a captivating, relatable story for our target audience, blending a sense of adventure with luxury.
Campaign Concept
“So You Want to Be an Astronaut” is a creative concept that draws on the excitement and awe of space exploration. The idea was simple yet powerful: if you’ve ever dreamed of experiencing the weightless comfort of space, Nissan’s Murano brings you one step closer with its Zero Gravity Seats, inspired by NASA’s research. This campaign positions the Murano as the vehicle that offers the luxury of space travel, right here on Earth.
Tagline
"The Nissan Murano, with Zero Gravity Seats. Inspired by space, designed for you." The tagline speaks directly to the consumer, offering a personalized promise of comfort and innovation. We wanted to highlight how advanced technology, initially designed for astronauts, has been reimagined for everyday drivers.
The BIG Idea
Look up at the stars. You’ve always dreamed of reaching them, haven’t you?
To float among the galaxies, to see the Earth from above, this is the ultimate human adventure.
And you can do it. You have the courage, the curiosity, the ambition.
But becoming an astronaut isn’t easy. It takes years of dedication, training your body, sharpening your mind, mastering the sciences.
You will dive deep into physics, math, and engineering, preparing yourself for the unknown.
You will push through tests of strength and endurance that will challenge everything you thought you were capable of.
But you, you keep going. You push through, because the stars are waiting, and you know that the reward will be worth the climb.
And one day, you will sit in that spacecraft, waiting for liftoff.
The engines will rumble beneath you, the countdown will begin, and then liftoff. In that instant, you will defy gravity
You will leave Earth behind, and you’ll float - weightless, limitless.
But here’s the truth: you don’t have to wait to feel weightless.
You don’t need a rocket to experience the kind of comfort astronauts do.
The Nissan Murano, with Zero Gravity Seats.
Inspired by space, designed FOR YOU.
