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LET'S BRIING BACK HUGS

Client: World Health Organization (WHO)
Campaign: “Let’s Bring Back Hugs”
Focus: Promoting COVID-19 Vaccination
Role: Creative Director, Copywriting

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LET'S BRING BACK HUGS

Overview

The "Let’s Bring Back Hugs" campaign was launched to encourage global vaccination efforts by highlighting what we’ve all missed the most during the pandemic-human connection. After months of distancing and isolation, this campaign centers around the emotional and physical warmth of hugs, which vaccines can help bring back safely.

Campaign Concept
The core message of the campaign is simple yet powerful: Vaccines are not just about protecting ourselves but about restoring the bonds we cherish most. By getting vaccinated, we’re one step closer to hugging our loved ones again. The campaign draws on the universal longing for physical closeness, aiming to evoke an emotional response that motivates action.

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LET’S CREATE TOGETHER

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